P&P Physios
One of Nifty Studio’s clients was developing a product called Seizmic. It is Financial Planning and Analysis Software Powered by AI. We were in charge of creating the full brand from scratch.
Client
Location
Potgieter & Partners Physiotherapists
South Africa
Team
Services
Branding & Website – Nadine
Photography – Nifty Studio
Socials – Nifty Studio
Branding
Web Design & Dev
Photography
Potgieter & Partners is a multi-branch physiotherapy practice providing personalised rehabilitation and specialist care in multiple locations.
The Challenge
Following a change in ownership, P&P Physios needed to refresh its brand while retaining the name that existing patients already knew and trusted. The unusually long practice name created a significant design challenge, particularly when combined with a fixed colour palette and typography that the client wanted to retain. The goal was to create a fresh, professional identity without losing the familiarity and recognition built up over the years.
The Solution
We worked within these established brand constraints to develop a more cohesive and contemporary visual identity for P&P Physios. The long-form name was carefully integrated into the logo and wider brand system, while the existing colours and typography were used deliberately to create consistency across touchpoints. We then carried the refreshed identity through to the website and ongoing digital content, giving the practice a more polished and unified presence while maintaining the familiarity that existing patients recognised.
