Chabo
One of Nifty Studio’s clients was developing a product called Seizmic. It is Financial Planning and Analysis Software Powered by AI. We were in charge of creating the full brand from scratch.
Client
Location
Chabo
South Africa
Team
Services
Branding & Website – Nadine
Socials & Animation – Nifty Studio
Creative Direction – Nadine
Branding
Web Design & Dev
Animation
Chabo is an AI-powered, WhatsApp-native platform designed to help businesses work smarter through intelligent automation and conversational technology.
The Challenge
Chabo needed to establish a distinctive brand presence for an AI-powered WhatsApp solution, but the visual direction was subject to an important constraint: the brand needed to work within WhatsApp’s recognisable colour palette. The challenge was to create an identity that felt ownable and contemporary while still feeling naturally connected to the platform users already associate with business messaging.
The Solution
We developed a modern, approachable visual identity for Chabo that embraces the WhatsApp-inspired colour palette while giving the brand its own personality. Through distinctive graphic elements, typography and digital applications, we created a system that feels energetic and technology-led without becoming overly technical. The identity was then extended across the website and marketing collateral, giving Chabo a cohesive presence that bridges conversational technology and everyday business communication.
