Draft
One of Nifty Studio’s clients was developing a product called Seizmic. It is Financial Planning and Analysis Software Powered by AI. We were in charge of creating the full brand from scratch.
Client
Location
Draft.Africa
South Africa & Namibia
Team
Services
Branding & Website – Nadine
Content Creation – Nifty Studio
Branding
Web Design & Dev
Graphic Design
Draft is an Africa-based technical drafting company providing structural, mechanical and civil drafting services to engineering firms, contractors and project teams.
The Challenge
Draft needed to establish a professional brand for a specialist technical drafting business operating within the engineering and construction space. The challenge was to create an identity that felt precise and technically credible without falling into the generic visual language often associated with engineering firms. The brand also needed to communicate the company’s practical, detail-focused approach while remaining modern and approachable.
The Solution
We developed a clean, contemporary brand identity for Draft, using a simple and purposeful visual language that reflects precision, structure and technical expertise. The identity was then extended across the website and supporting digital touchpoints, creating a cohesive presence that positioned Draft as a modern, reliable partner for engineering and technical drafting projects.
